With a lot of research and experimentation, Emily was able to come up with a baby-safe and hypoallergenic laundry detergent that she specifically formulated for baby’s sensitive skin. Emily made sure her product would not contain irritants such as dyes, optical brighteners, enzymes, bleach and fabric softeners, which you will find in other laundry detergents. The end result is called Cycles Mild Laundry Detergent for Babies (in liquid and powder form), which is now enjoying brisk sales in supermarkets and baby retail stores. Even world-class theater actress and singer Lea Salonga took notice of the product—her baby has sensitive skin, too, and she shared the same habit of buying boxes of baby-safe laundry products from the US. Lea readily agreed when Emily tapped her to be the product’s celebrity-mom endorser...