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Baby First

It all started with one mother's quest to do what's absolutely the best for her baby.

Emily Balajadia's firstborn was allergic to a lot of things. She says, “I remember not being able to eat a lot of food that I like when I was breastfeeding since she would have allergic reactions to those. Aside from food allergies, she also had different allergic reactions to dust, pollen, and other external factors.”

Because taking control over external factors would be difficult, if not impossible, their pediatrician suggested managing those elements which the family could immediately act on. So Emily, and her husband Dennis, not only took note of the types of food which caused a reaction on their baby, they also observed the effect of products that touched her skin like laundry detergents, baby lotions, and body wash.

They tested one product after another until they eventually found better alternatives. Unfortunately, these were only found in the United States. So they took to shipping out balikbayan boxes full of hypoallergenic baby products, from laundry detergents and baby lotion to body wash, every time they were there.

When their second daughter was born, she exhibited the same sensitivity as their firstborn. It was then that Emily started getting curious about how other parents whose children had sensitivity skin were managing their situation. Asking around, she found out that they were shipping balikbayan boxes filled with baby products to the Philippines too. Further consultation with her pediatrician revealed that more and more babies were being born with an allergic reaction to a variety of things.

That's how Cycles Mild Laundry Detergent for babies came to life.

The first of its kind on the country, Cycles Mild Laundry Detergent is made from hypoallergenic, ultra-mild, and baby-friendly ingredients that are kind to baby's sensitive skin. Unlike other detergents, Cycles is especially made for babies. It does not have harsh chemicals and does not leave soap residue that may harm baby's sensitive skin.

Because Cycles was such a high niche product, getting them on grocery shelves was not exactly a walk in the park. Retailers were not warm to the idea of such a pioneering product, saying that the market was not ready for it. But Emily persisted.

She says, “The goal was to make our mommies realize that we are here not because we just wanted to launch a brand, but because we went through the same battles and pains with our children and thus, wanted to help fellow parents in ways we can. What we were selling is not just the product, but the story behind it as well. Transferring the emotions to the mommies and making them feel why Cycles was originally conceptualized and what it is for, was more challenging but definitely worth our efforts.”

Her efforts were well worth it. Today, Cycles celebrates its 10th year of providing a better, safer alternative to child-rearing for modern moms with an expanded product line including the Cycles Sensitive line of baby lotion, baby wash, diaper cream, and insect repellent as well as the Cradle line of baby bottle and nipple cleanser. Cycles and Cradle have also made inroads in other parts of Asia, gaining the trust and loyalty of meticulous moms in Indonesia.

Cycles is celebrating this special milestone by offering Buy 1-Take 1 bundled packs to its customers. Emily says, “This is our way of saying thank you to the mommies and daddies who have trusted us for a decade now and those who continue to believe in our mantra that 'when it comes to our babies, there should be no compromise.'”

By putting the needs of babies at the core of all its undertakings, Cycles has not only touched the hearts of moms and dads in the Philippines and Indonesia, it has also influenced consumer behavior. Though its success has spawned competitors offering similar products, Emily is unfazed. She says, “Their presence reinforces the importance of Cycles in the lives of the new generation mommies.”

As the company celebrates its tenth year in the business, Emily, Dennis and the rest of their dynamic team remain committed to the promise of no compromise when it comes to babies. Emily says, “We will always be there to help mommies take good care of their little ones by continuously providing better and safer alternatives to modern child-rearing.”

Celebrities/bloggers social media postings and written blogs

  1. Topas Mommy :“Cycles and Cradle are 10 years old!”
  2. Mommy Ginger :“Cycles and Cradle: 10 Years of Utmost Love and Care”
  3. Mommy Roxi :“Celebrating 10 Years with Cycles and Cradle”
  4. Mommy Bloggers :“Cycles Baby and Cycles Sensitive – Ten Years of Utmost Care for Babies”
  5. Marilen Ph :“Safe Laundry Detergent for my Children”
  6. Patty Laurel:“Mama Picks, Baby Friendly Detergents”
  7. Make it Blissful: “Cycles”
  8. Kelly Misa:“Baby Essentials: Cycles Mild Laundry Detergent”
  9. Chasing Dreams:
  10. Mommyhood: “Embracing Motherhood with Cycles and Cradle”
  11. My Mom-Friday: “10 Cleaning and Care Tips with Cycles and Cradle” – Mommy Tips (page)
  12. Mommy Mundo: “Cycles and Cradle Celebrate 10 Years of No Compromise”
  13. The Spoiled Mummy: Children and Clothes: Using the Mildest and Safest for Them
  14. Rina's Rainbow: “My First Set of Baby Stuff Cleaners: Cycles and Cradle”
  15. Manila Fashion Observer: “Cheers to 10 Years of Cradle and Cycles!”
  16. We Love Cycles Sensitive Insect Repellent!:
  17. Blairb*tchbunny: “Cycles and Cradle: 10 Years and Counting”
  18. Green Lunch Diaries:
  19. The Phenomenal Mama: